Angelina Ballerina™
Angelina Ballerina is a little star with big dreams of becoming a prima ballerina. This feisty little mouse works hard to reach her goal and along the way, always learns from her mistakes. When little girls share in Angelina's experiences, they're inspired to go after their big dreams too. In addition to the critically acclaimed story books created by Katharine Holabird and Helen Craig, Angelina Ballerina dances her way into the hearts of young girls weekly on PBS KIDS®.
SUBWAY® And HIT Entertainment Pirouette Into A Brand New Promotion Starring Angelina Ballerina™ Launching March 2008
03/25/2008NEW YORK, NY
HIT Entertainment, a leading provider of quality preschool entertainment, and Connecticut based restaurant chain, SUBWAY®, announce a new springtime promotion based around everyone's favorite ballerina, Angelina Ballerina, at participating SUBWAY® restaurants in the US, Canada, UK, Australia and New Zealand.
Beginning March 24 and running through May 11, (while supplies last), SUBWAY® will incorporate Angelina Ballerina as two of four premium's being offered for free in their SUBWAY FRESH FIT FOR KIDS™ meals. Each SUBWAY FRESH FIT FOR KIDS™ meal purchase includes a fit mini sub, a fit side, a drink and for girls, either an Angelina Ballerina Dancing Arabesque toy or an Angelina Ballerina Dancing Pirouette toy.
The promotion will be featured online at www.subwaykids.com and in-stores via meal bags and point of purchase materials.
The SUBWAY® Kids meal promotions are developed by SFAFT (Subway Franchisee Advertising Fund Trust) and their agency b.little + company.
About Angelina Ballerina™
Angelina Ballerina is a little star with big dreams of becoming a prima ballerina. This feisty little mouse works hard to reach her goal and along the way, always learns from her mistakes. When little girls share in Angelina’s experiences, they’re inspired to go after their big dreams too. In addition to the critically acclaimed story books created by Katharine Holabird and Helen Craig, Angelina Ballerina dances her way into the hearts of young girls weekly on PBS KIDS®. For more information about Angelina Ballerina, please visit www.angelinaballerina.com.
About HIT Entertainment
HIT Entertainment, owned by private equity investment group Apax Partners since June 2005, is one of the world’s leading independent children’s entertainment producers and rights-owners. HIT’s portfolio includes internationally renowned children’s properties, such as Bob the Builder™, Barney™, Thomas & Friends™, Pingu™, Rubbadubbers™ and Angelina Ballerina™. HIT acts as a representative for The Wiggles® in the UK, US and Canada and as worldwide representative for The Jim Henson Company’s library of classic family brands, including Fraggle Rock™. HIT also owns the Guinness World Records™ publishing and television property and Fireman Sam™, a joint venture with S4C. Launched in 1989, HIT’s lines of business span television and video production (including studios in the US and the UK), publishing, consumer products licensing and live events. With a catalog of more than 1,000 hours of young children’s programming, HIT sells its shows to more than 240 countries worldwide, in more than 40 different languages and has operations in the UK, US, Canada, Hong Kong and Japan. In 2005, the Company joined Comcast Corporation, PBS and Sesame Workshop to launch PBS KIDS Sprout℠, a 24-hour digital cable channel and VOD service for preschoolers. For more information, visit www.hitentertainment.com.
