HIT Entertainment Digital Newsroom

Morgan Home Fashions & HIT Entertainment Find Life is a Beach for Thomas & Friends™ in the US

New Line of Thomas & Friends Beach Products to Arrive on Shelves Spring 2012

New York, NY and Aberdeen, NJ

HIT Entertainment, a leading provider of quality children's entertainment, has inked a deal with Morgan Home Fashions for new lines of Thomas & Friends™ seasonal beach products. Armed with the number one preschool property¹, Thomas & Friends, Morgan will be riding the rails providing unique beach products that will be unveiled to retailers during New York Home Fashions Market Week from September 19th-23rd. The new line will hit stores for the 2012 beach season.

Thomas & Friends will blanket the beach with products, including sun shades, zip-up beach mats and roll up beach mats. The merchandise will be targeted towards kids of all ages and their parents. This is the first time Thomas & Friends seasonal products will be designed and offered specifically for use at the beach.

"Kids love bringing Thomas and their favorite engine friends wherever they go, and we're pleased to partner with Morgan Home Fashions to make the beach Thomas' latest destination," said Gabriela Arenas, Vice President, US Consumer Products, Thomas Division, HIT Entertainment. "Relaxing on the beach will be even more fun with Morgan Home Fashions' new line of Thomas & Friends beach products."

"We are thrilled to be working with HIT Entertainment and Thomas & Friends. We look forward to developing the upcoming product line and seeing our customers' reactions during Market Week," said Noah Gindi, Vice President, Sales, Morgan Home Fashions.

About Morgan Home Fashions
Morgan Home Fashions, also known as Notra Trading, is a family-owned, home fashions company, whose roots go back to the 1960's. Worldwide headquarters is located in Aberdeen, NJ and the New York showroom is located at 276 5th Avenue. Morgan pioneered bedding and bath products for the past three decades and continues to reinvent products within the home category. Sales associates are located strategically throughout the country and maintains offices around the globe.

About HIT Entertainment
HIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Thomas & Friends™, Barney™, Bob the Builder™, Fireman Sam™, Angelina Ballerina™, Mike the Knight™, Pingu™ and Rainbow Magic™. HIT represents Chapman Entertainment's Fifi and the Flowertots™ and Roary the Racing Car™ in North America, as well as Wallace & Gromit™, Shaun the Sheep™, Timmy Time™ and Aardman Classics from Aardman Animations. HIT also acts as representative for The Wiggles® in the UK. Launched in 1989, HIT's lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a part-owner of US-based preschool channel, Sprout®. For more information, visit www.hitentertainment.com.

To download artwork, please visit www.hitnewsonline.com.

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¹Source: The NPD Group / Consumer Tracking Service