About HIT Entertainment
HIT Entertainment, owned by private equity investment group Apax Partners, is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment's Fifi and the Flowertots™ and Roary the Racing Car™ in North America and Japan, as well as Wallace & Gromit™, Shaun the Sheep™, Timmy Time™ and Aardman Classics from Aardman Animations. HIT also acts as a worldwide representative for The Jim Henson Company's library of classic family brands and as representative for The Wiggles® in the UK.
Launched in 1989, HIT's lines of business span television and video production, content distribution, publishing, consumer products licensing, live events and attractions and has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a part-owner of US preschool channel, PBS KIDS Sprout℠, and international preschool channel JimJam, (outside of the US, UK and China).
For more information, visit http://www.hitentertainment.com.
HIT Entertainment Unveils New Corporate Logo At Licensing International 2006
HIT's Commitment To The Preschool Market Reflected In New Corporate Logo
06/20/2006New York, NY
HIT Entertainment, a leading provider of quality preschool entertainment, debuts a fresh new look at this year's Licensing International 2006 as the company unveils a new corporate logo. Reflecting HIT's commitment to the preschool marketplace, the new logo features primary colors and opens as a toy box to reveal HIT's portfolio of leading preschool brands -- Bob the Builder™, Barney™, Thomas & Friends™, Angelina Ballerina™, and more. The logo was designed by Venture3, a UK based branding agency, and was officially unveiled today by HIT's Chief Executive Officer, Bruce Steinberg, at Licensing International 2006 in New York City.
"HIT Entertainment is one of the preeminent children's entertainment companies in the world, with a portfolio of timeless properties loved by children and trusted by parents," said Steinberg. "Our new look reflects our Company's values and spirit: it's energetic, playful and creative."
The new logo will be included in all forms of HIT's media in the coming months. In addition to the basic toy box logo, there will also be property-specific iterations of it that serve each of HIT's brands.
About HIT Entertainment
HIT Entertainment, owned by private equity investment group Apax Partners since June 2005, is one of the world’s leading independent children’s entertainment producers and rights-owners. HIT’s portfolio includes internationally renowned children’s properties, such as Bob the Builder™, Barney™, Thomas & Friends™, Pingu™, Rubbadubbers™ and Angelina Ballerina™. HIT acts as a representative for The Wiggles® in the UK, US and Canada and as worldwide representative for The Jim Henson Company’s library of classic family brands, including Fraggle Rock™. HIT also owns the Guinness World Records™ publishing and television property and Fireman Sam™, a joint venture with S4C. Launched in 1989, HIT’s lines of business span television and video production (including studios in the US and the UK), publishing, consumer products licensing and live events. With a catalog of more than 1,000 hours of young children’s programming, HIT sells its shows to more than 240 countries worldwide, in more than 40 different languages and has operations in the UK, US, Canada, Hong Kong and Japan. In 2005, the Company joined Comcast Corporation, PBS and Sesame Workshop to launch PBS KIDS Sprout℠, a 24-hour digital cable channel and VOD service for preschoolers. For more information, visit www.hitentertainment.com.
