About HIT Entertainment
HIT Entertainment, owned by private equity investment group Apax Partners, is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment's Fifi and the Flowertots™ and Roary the Racing Car™ in North America and Japan, as well as Wallace & Gromit™, Shaun the Sheep™, Timmy Time™ and Aardman Classics from Aardman Animations. HIT also acts as a worldwide representative for The Jim Henson Company's library of classic family brands and as representative for The Wiggles® in the UK.
Launched in 1989, HIT's lines of business span television and video production, content distribution, publishing, consumer products licensing, live events and attractions and has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a part-owner of US preschool channel, PBS KIDS Sprout℠, and international preschool channel JimJam, (outside of the US, UK and China).
For more information, visit http://www.hitentertainment.com.
HIT Entertainment Names Denielle Bertarelli-Webb Director, Public Relations
03/16/2006New York, NY
HIT Entertainment, a leading provider of preschool entertainment, has named Denielle Webb, Director, Public Relations. Webb will be responsible for developing and overseeing the execution of communication plans and public affairs efforts to increase positive exposure for HIT and its core properties, including Bob the Builder, Thomas & Friends, Barney™ and Angelina Ballerina. She will be based in the Company’s New York office and will report to Nicole Blake, Vice President, Marketing Communications.
With more than ten years of experience in the entertainment media industry, Webb joins the Company with expertise in domestic and international public relations, public affairs, event development and marketing. Prior to joining HIT, she was with Nickelodeon Networks, and most recently served as Director, Brand Marketing & Public Affairs for NOGGIN/The N. In this role, Webb was responsible for consumer marketing, including grassroots as well as pro-social and educational initiatives. Prior to this, she was a Publicist for Nickelodeon International, managing business and trade communications relating to the Company’s overseas channels, blocks and international program sales. She began her career at Scholastic.
“Denielle joins HIT with impressive experience in public relations, public affairs and marketing,” said Jamie Cygielman, Senior Vice President, Consumer Products, HIT Entertainment. “Her skills in those areas will make a terrific contribution, and we are thrilled to welcome Denielle to the Marketing Communications team.”
Denielle Webb received a Bachelor of Arts degree in Modern American History from Brown University.
About HIT Entertainment
HIT Entertainment, owned by private equity investment group Apax Partners since June 2005, is one of the world’s leading independent children’s entertainment producers and rights-owners. HIT’s portfolio includes internationally renowned children’s properties, such as Bob the Builder™, Barney™, Thomas & Friends™, Pingu™, Rubbadubbers™ and Angelina Ballerina™. HIT acts as a representative for The Wiggles® in the UK, US and Canada and as worldwide representative for The Jim Henson Company’s library of classic family brands, including Fraggle Rock™. HIT also owns the Guinness World Records™ publishing and television property and Fireman Sam™, a joint venture with S4C. Launched in 1989, HIT’s lines of business span television and video production (including studios in the US and the UK), publishing, consumer products licensing and live events. With a catalog of more than 1,000 hours of young children’s programming, HIT sells its shows to more than 240 countries worldwide, in more than 40 different languages and has operations in the UK, US, Canada, Hong Kong and Japan. In 2005, the Company joined Comcast Corporation, PBS and Sesame Workshop to launch PBS KIDS Sprout℠, a 24-hour digital cable channel and VOD service for preschoolers. For more information, visit www.hitentertainment.com.
