HIT Entertainment Digital Newsroom

HIT Entertainment Appoints Gary Krakower As Senior Vice President, Business Development

11/16/2007

NEW YORK

HIT Entertainment Limited ("HIT" or the "Company") announces today the appointment of former Twentieth Century Fox Vice President Gary Krakower as its new Senior Vice President, Business Development for North America. Based in HIT's New York office, Gary, whose appointment is with immediate effect, will be focusing his attention on the growth area of live events, theme parks and attractions.

Gary has some 18 years of experience in business development and his recent experience includes a nine year period at Twentieth Century Fox, latterly as Vice President, International Licensing and Merchandising.

Peter Byrne, EVP, Worldwide Consumer Products commented on the appointment: "We have a first class team here at HIT Entertainment and Gary's appointment adds yet another dimension and strength. Gary brings years of experience to the team and his role in driving our live events and theme parks and attractions business in North America will be pivotal."

About HIT Entertainment

HIT Entertainment, owned by private equity investment group Apax Partners since June 2005, is one of the world’s leading independent children’s entertainment producers and rights-owners. HIT’s portfolio includes internationally renowned children’s properties, such as Bob the Builder™, Barney™, Thomas & Friends™, Pingu™, Rubbadubbers™ and Angelina Ballerina™. HIT acts as a representative for The Wiggles® in the UK, US and Canada and as worldwide representative for The Jim Henson Company’s library of classic family brands, including Fraggle Rock™. HIT also owns the Guinness World Records™ publishing and television property and Fireman Sam™, a joint venture with S4C. Launched in 1989, HIT’s lines of business span television and video production (including studios in the US and the UK), publishing, consumer products licensing and live events. With a catalog of more than 1,000 hours of young children’s programming, HIT sells its shows to more than 240 countries worldwide, in more than 40 different languages and has operations in the UK, US, Canada, Hong Kong and Japan. In 2005, the Company joined Comcast Corporation, PBS and Sesame Workshop to launch PBS KIDS Sprout℠, a 24-hour digital cable channel and VOD service for preschoolers. For more information, visit www.hitentertainment.com.