HIT Entertainment Digital Newsroom

Go West With Bob The Builder™ & The Can-do Crew In Their First-ever Western Adventure

Bob The Builder: Built To Be Wild Debuts On DVD September 5, 2006

06/01/2006

New York, NY

Yee-haw! It's time for hoe-downs and show-downs when Bob the Builder and his can-do crew head west in the all-new musical special, Bob the Builder: Built To Be Wild. This direct-to-video building adventure is filled with gold mines, campfires and the legend of a long lost treasure, and will introduce all-new characters from the "Double R" ranch crew, including a cowgirl named Rio, her horse, Dollar and a pick-up truck named Jackaroo.

Bob the Builder: Built To Be Wild Fast Facts

• Street Date: September 5, 2006
• Pre-book Date: August 8, 2006
• DVD SRP: $19.98
• DVD Running Time:approx. 56 minutes plus bonus features
• DVD Bonus Features include: Lucky Mucks Mineshaft Adventure 3-D game, Sing-along Songs, Deleted Scenes and Wildwest Extras

The release of Bob the Builder: Built To Be Wild DVD will be supported by a national marketing campaign.

Additionally, HIT Entertainment will ride into town with master toy licensee RC2's Learning Curve and publisher Random House, with all-new toys and a new book based on Bob the Builder: Built To Be Wild . RC2's Learning Curve will release new western-themed toys, featuring favorite members of the can-do crew as well as Bob the Builder's new friend, Jackaroo. Learning Curve's Take Along Western Vehicles will include the ever-popular Scoop, Lofty and Muck, along with the all new pick-up truck, Jackaroo. All Take Along Western Vehicles have a suggested retail price of $4.99. Additionally, Learning Curve will unveil a Take Along Built To Be Wild Collectible Set, including Dizzy, Benny, Scoop and Jackaroo with a suggested retail price of $14.99.

In tandem, Random House will release Bob the Builder: Built To Be Wild, a shaped companion coloring and activity book with a suggested retail price of $2.99.

About Bob the Builder™

Bob the Builder and his machine team are ready to tackle any project. As they hammer out the solutions that lead to a job well done, Bob and the Can-Do Crew demonstrate the power of positive thinking, problem-solving, teamwork and follow-through. Most importantly, from start to finish, the team always shows that The Fun Is In Getting It Done! Bob the Builder is produced at HOT Animation and can be seen building, digging and hauling on PBS KIDS® and PBS KIDS Sprout℠. For more information about Bob the Builder, and the Can-Do Crew please visit www.bobthebuilder.com.

About HIT Entertainment

HIT Entertainment, owned by private equity investment group Apax Partners since June 2005, is one of the world’s leading independent children’s entertainment producers and rights-owners. HIT’s portfolio includes internationally renowned children’s properties, such as Bob the Builder™, Barney™, Thomas & Friends™, Pingu™, Rubbadubbers™ and Angelina Ballerina™. HIT acts as a representative for The Wiggles® in the UK, US and Canada and as worldwide representative for The Jim Henson Company’s library of classic family brands, including Fraggle Rock™. HIT also owns the Guinness World Records™ publishing and television property and Fireman Sam™, a joint venture with S4C. Launched in 1989, HIT’s lines of business span television and video production (including studios in the US and the UK), publishing, consumer products licensing and live events. With a catalog of more than 1,000 hours of young children’s programming, HIT sells its shows to more than 240 countries worldwide, in more than 40 different languages and has operations in the UK, US, Canada, Hong Kong and Japan. In 2005, the Company joined Comcast Corporation, PBS and Sesame Workshop to launch PBS KIDS Sprout℠, a 24-hour digital cable channel and VOD service for preschoolers. For more information, visit www.hitentertainment.com.