HIT Entertainment Digital Newsroom

Following Fraggle Rock™'s Successful Home Entertainment Debut In January, Fraggle Rock Fans Can Now Live By The Rule Of The Rock!

02/22/2005

New York, NY

Down at Fraggle Rock, the rules are make music and have fun! The third Fraggle Rock title to be released by HIT Entertainment, Live By the Rule of the Rock, follows the Fraggle-tastic January DVD and VHS launch of Where It All Began and Dance Your Cares Away.

Available April 26, 2005, Live By the Rule of the Rock will feature three episodes from one of the first HBO Original Series, which presented a magical, musical, subterranean world where Fraggles, Doozers and Gorgs all try to live together in harmony. Live By the Rule of the Rock is available as a bonus-filled DVD for the suggested retail price of $16.99 and on VHS for $7.99.

In January 2005, legions of Fraggle Rock enthusiasts proved that they were, indeed, Down with Fraggle Rock! After an online petition was signed by more than 30,000 fans to get Fraggle Rock back into their homes, HIT Entertainment responded with Where It All Began and Dance Your Cares Away - the first-ever Fraggle Rock home entertainment releases. Now Fraggle fans will, once again, be pleased to embrace the newest Fraggle Rock home entertainment release, Live By the Rule of the Rock. Stay tuned, Fraggle fans...there is more to come!

Premiering in January 1983, this wonderfully inventive program was designed to entertain while also encouraging an understanding and embracing of diversity. Through the fun adventures of the Fraggle gang - Red, Gobo, Boober, Wembley and Uncle Traveling Matt -the show captured the hearts of children and adults alike while securing several prestigious awards, including a Cable ACE Award and five International Emmys. Equally popular with Fraggle fans was the unique use of music that ranged a number of genres, from folk, blues and gospel to country and rock.

Live By the Rule of the Rock DVD bonus features include:

• Behind the Scenes: Traveling Matt
• Fraggle-oke, which contains Fraggle Rock sing-along songs with a bouncing raddish with which to follow along
• Fraggle Rock Trivia, which unlocks a Fraggle-tastic bonus episode!
• Two animated episodes - Mokey's Flood of Creativity and What the Doozers Did

Marketing Support

HIT Entertainment will support the newest Fraggle Rock home entertainment release with an online campaign targeting the tried and true fans, as well as retail promotions. In addition, Fraggle Rock merchandise, including t-shirts and plush is available at select retailers nationwide.

Live By the Rule of the Rock Synopses

Live By the Rule of the Rock contains three episodes from the show - Catch a Tail by the Tiger, Believe It or Not and All Work and All Play - that embody the fun and spirit of this award-winning show. Down in Fraggle Rock, the rule is...fun! In Catch a Tail by the Tiger, join Gobo on a "terrifying" trip into outer space. Red and Wembley discover a mysterious creature who is whatever someone believes him to be - including a monster - in Believe It or Not. Finally, All Work and All Play finds Cotterpin Doozer deciding that she'd rather be a Fraggle, like Red, than spend the rest of her life building with the Doozers.

Live By the Rule of the Rock
Street Date: April 26, 2005
Pre-book Date: March 29, 2005
DVD SRP: $16.99
VHS SRP: $7.99
DVD Catalog #: 25803
VHS Catalog #: 25702
Running Time: DVD 170 Minutes (including bonus features)
VHS 50 Minutes

About the Jim Henson Company

he Jim Henson Company has remained an established leader in family entertainment for over 50 years and is recognized worldwide as an innovator in puppetry, animatronics and computer graphics. Best known as creators of the world famous Muppets (the rights to which are now owned by The Walt Disney Company), Henson is the recipient of nearly 50 Emmy Awards and nine Grammy Awards. Credits include the Saturn Award-winning Farscape and the features MirrorMask, Five Children and It and Good Boy!. With additional locations in New York and London, The Jim Henson Company is headquartered in Los Angeles on the historic Charlie Chaplin lot complete with soundstage, screening room and post-production facilities. The company is also home to Jim Henson's Creature Shop, a pre-eminent character-building and visual effects group with international film, television and advertising clients, as well as Henson Recording Studios, one of the music industry's top recording facilities known for its world-class blend of state of the art and vintage equipment. The Jim Henson Company recently launched Puppet Up!, a live puppet improvisational show that has played to sold out crowds in Aspen, Hollywood and Edinburgh, and announced the creation of Jim Henson Designs, a merchandise collection inspired by Jim Henson's earliest sketches. The Jim Henson Company's website is located at: www.henson.com

About HIT Entertainment

HIT Entertainment, owned by private equity investment group Apax Partners since June 2005, is one of the world’s leading independent children’s entertainment producers and rights-owners. HIT’s portfolio includes internationally renowned children’s properties, such as Bob the Builder™, Barney™, Thomas & Friends™, Pingu™, Rubbadubbers™ and Angelina Ballerina™. HIT acts as a representative for The Wiggles® in the UK, US and Canada and as worldwide representative for The Jim Henson Company’s library of classic family brands, including Fraggle Rock™. HIT also owns the Guinness World Records™ publishing and television property and Fireman Sam™, a joint venture with S4C. Launched in 1989, HIT’s lines of business span television and video production (including studios in the US and the UK), publishing, consumer products licensing and live events. With a catalog of more than 1,000 hours of young children’s programming, HIT sells its shows to more than 240 countries worldwide, in more than 40 different languages and has operations in the UK, US, Canada, Hong Kong and Japan. In 2005, the Company joined Comcast Corporation, PBS and Sesame Workshop to launch PBS KIDS Sprout℠, a 24-hour digital cable channel and VOD service for preschoolers. For more information, visit www.hitentertainment.com.