HIT Entertainment Digital Newsroom

Fifi And The Flowertots™ Plant Roots In Canada With All New Broadcast, Toy And Apparel Deals

HIT Entertainment Brings Chapman Entertainment's Fifi and the Flowertots To Treehouse in Canada Starting in February 2008

01/31/2008

NEW YORK, NY

HIT Entertainment, a leading provider of quality preschool entertainment, has made arrangements for deals, on behalf of Chapman Entertainment, with major Canadian television, toy and apparel companies to bring the international sensation, Fifi and the Flowertots to Canada for the first time.

Starting February 25th, Fifi will blossom on television on Treehouse in Canada. Fifi will air on Treehouse Monday through Friday and will be featured prominently on Treehouse's website, treehousetv.com with games and activities.

Additionally, HIT has selected Danawares to be the Master Toy licensee for Fifi and the Flowertots in Canada. Under the multi-year master toy deal, Danawares would develop, manufacture and market a full line of products based on Fifi and the Flowertots. The toys - expected to launch in fall 2008 -- would cover multiple categories, including playsets, plush, puzzles, games and role-play items.

At the same time, One of the Boys will launch a full line of Fifi apparel. The all-new Fifi master apparel line, scheduled for launch at retail in fall 2008, will include sportswear, long and short-sleeved shirts and sets, sweatshirts, sweaters and more for Fifi fans in a complete range of preschool sizes. Adorable Kids Sleepwear has been tapped to design and market Fifi sleepwear, including pajamas and loungewear in sizes 0 to 16 for launch in tandem with the clothing line.

"Treehouse, Danawares, One of the Boys and Adorable Kids Sleepwear - all of whom we've been proud to work with for many years on HIT's leading properties -- are well-poised to grow Fifi into a household name in Canada," said Pam Westman, Senior Vice President, HIT Entertainment, Canada. "This loveable flowertot has already taken the world by storm with ratings success and record-breaking sales across categories and across oceans, and we're confident that Canadian children will embrace her the same way."

Greg Lynn, Managing Director and Executive Producer, Chapman Entertainment says, "I am delighted that Treehouse is joining the list of first-class television stations who broadcast Fifi around the world and am thrilled they have chosen to help make Fifi a star in Canada. We are very excited about airing in Canada and along with our stellar list of licensees have ambitious plans to continue working closely together with HIT Entertainment to ensure Fifi spreads her charm and fun to all Canadian preschoolers."

"We are thrilled to add this much-anticipated series to the Treehouse schedule this February," said Brenda Nietupski, Director of Programming, Treehouse and Discovery Kids Canada. "We are excited to give Canadian kids the opportunity to enjoy Fifi and her Flowertot friends in this delightful show, and look forward to collaborating with the talented teams at HIT Entertainment and Chapman Entertainment."

Fifi and the Flowertots is a stop-motion animated children's television series that follows Fifi a Forget-Me-Not who forgets a lot and her group of little Flowertot friends as they go about their lives in Flowertot Garden. There are always things to make, cakes to bake, games to play, problems to solve, and many adventures to be had in Fifi's organic garden that is always blooming.

About HIT Entertainment
HIT Entertainment, owned by private equity investment group Apax Partners, is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Fiends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Fifi and the Flowetots™ in North America and Japan and acts as a worldwide representative for The Jim Henson Company's library of classic family brands and as representative for The Wiggles® in the UK. HIT also owns the Guinness World Records™ publishing and television property. Launched in 1989, HIT's lines of business span television and video production (including studios in the US and the UK), publishing, consumer products licensing and live events. With a catalogue of more than 1,000 hours of young children's programming, HIT sells its shows to more than 240 countries worldwide, in more than 40 different languages and has operations in the UK, US, Canada, Hong Kong and Japan. In 2005, the Company joined Comcast Corporation, PBS and Sesame Workshop to launch PBS KIDS Sprout^SM, a 24-hour digital cable channel and VOD service for preschoolers. In 2007, HIT and Chellomedia, the European content division of Liberty Global, Inc and its subsidiary ChelloZone, announced a joint venture to launch and distribute JimJam, an international preschool TV channel (excludes the US, UK and China). For more information, visit www.hitentertainment.com.

About Chapman Entertainment
Chapman Entertainment, founded by Greg Lynn, Keith Chapman and Andrew Haydon, is an independent company specialising in the creation, development, production, and IP management of children's and family properties. Keith Chapman is the originator of Bob the Builder and creator of Fifi and the Flowertots and is the first person to have achieved global success with three preschool TV properties at the same time.

Fifi and the Flowertots has now been sold to over 160 territories worldwide and is currently the number one pre-school license for girls in the UK (Source: NPD Preschool Plush and Puzzles).

Roary the Racing Car is Chapman Entertainment's second property, It launched in May 07 and is already racing ahead to become a winning license reaching the UK NPD top 7 pre-school licenses after a couple of months of toy sales and the remote control Roary was voted one of the Top 12 Dream Toys for Christmas 07 by the British Toy Retailers Association.

About Treehouse
Treehouse, seen in over six million homes across Canada, offers a unique television environment that is in tune with the interests and developmental levels of pre-school children. Treehouse is owned by Corus Entertainment, a Canadian-based media and entertainment company. Corus is a market leader in both specialty TV and Radio. Corus also owns Nelvana Limited, an internationally recognized producer and distributor of children's programming and products. The Company's other interests include music, television broadcasting and

FOR MORE INFORMATION CONTACT:
For HIT Entertainment: Denielle Webb HIT Entertainment 646-277-5216	For Treehouse: Molly Merrick Treehouse 416-530-2247	For Chapman Entertainment: Valerie Taylor Chapman Entertainment 00 44 7889 666594