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HIT Entertainment And Twentieth Century Fox Home Entertainment Release An All-New Dino-Mite Adventure: Barney™: Let's Go To The Fire House.

Join Barney And His Friends As They Go On Location To A Real Fire House In The Newest Installment Of The Popular Let's Go Series!

02/16/2007

LOS ANGELES / NEW YORK, NY

This March, preschoolers join everyone's favorite purple dinosaur, Barney, and his dino friends in their latest adventure as HIT Entertainment and Twentieth Century Fox release the all-new Barney: Let's Go to the Fire House. In the fourth DVD release from the popular Let's Go series Barney, BJ™, Baby Bop™, and their newest dino-friend, Riff™ take a trip to a real-life fire house where they learn what it's like to be a firefighter, put on a special fire safety show, share important fire safety tips for kids and parents and experience other fun adventures. Featuring songs, Barney: Let's Go to the Fire House will be available on DVD on March 13, 2007 for the suggested retail price of $19.98.

Barney's Let's Go DVD series has seen super-dee-duper success with its previous titles, Let's Go to the Zoo, Let's Go to the Farm and Let's Go to the Beach. Designed to aid preschoolers in understanding the world around them, the series features Barney and his friends on location as they introduce preschoolers to new places and experiences. Each DVD in the series helps young children go and grow, learning about the world around them through the patient, loving guidance of their good friend, Barney.

Barney & Friends airs daily on PBS KIDS and PBS KIDS Sprout℠ and is watched by more than 6 million unique viewers each week. Barney: Let's Go to the Fire House will be supported by integrated TV, online and out of home campaigns. In addition a special Let's Go themed Education Outreach Kit featuring Barney is being sent to daycares nationwide in March.

Barney: Let's Go To The Fire House Fast Facts!

• Street Date: March 13, 2007
• Pre-book Date: February 14, 2007
• DVD SRP: $19.98
• DVD Running Time: 60 Minutes

Barney: Let's Go To The Fire House Synopsis:

Join Barney and his friends, Baby Bop, BJ and Riff as they go on a super-dee-duper adventure to a firehouse where they learn what it's like to be a firefighter! They put on a special fire safety show for everyone and even get to respond to an emergency call to rescue a lost puppy! Riff and Baby Bop fulfill their quests to ride on a fire truck while BJ learns that a rescue dog is more than just a loving pet. Everyone learns that firefighters are our everyday heroes.

About Barney™

As a helping hand for growing children, Barney (along with special pals Baby Bop™, BJ™ and Riff™ ) helps parents give their children the range of skills they need to grow - and he always does it with lots of fun, music and laughs. Barney & Friends™ episodes are always filled with Sharing, Caring, Imagining, Dancing and Learning and can be seen on PBS KIDS® and PBS KIDS Sprout℠. For more information about Barney and all his friends, please visit www.barney.com.

About HIT Entertainment

HIT Entertainment, owned by private equity investment group Apax Partners since June 2005, is one of the world’s leading independent children’s entertainment producers and rights-owners. HIT’s portfolio includes internationally renowned children’s properties, such as Bob the Builder™, Barney™, Thomas & Friends™, Pingu™, Rubbadubbers™ and Angelina Ballerina™. HIT acts as a representative for The Wiggles® in the UK, US and Canada and as worldwide representative for The Jim Henson Company’s library of classic family brands, including Fraggle Rock™. HIT also owns the Guinness World Records™ publishing and television property and Fireman Sam™, a joint venture with S4C. Launched in 1989, HIT’s lines of business span television and video production (including studios in the US and the UK), publishing, consumer products licensing and live events. With a catalog of more than 1,000 hours of young children’s programming, HIT sells its shows to more than 240 countries worldwide, in more than 40 different languages and has operations in the UK, US, Canada, Hong Kong and Japan. In 2005, the Company joined Comcast Corporation, PBS and Sesame Workshop to launch PBS KIDS Sprout℠, a 24-hour digital cable channel and VOD service for preschoolers. For more information, visit www.hitentertainment.com.

About Twentieth Century Fox

A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on VHS, DVD and Blu-ray Disc (BD) as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets—from mass merchants and warehouse clubs to specialty stores and e-commerce - throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.