HIT Entertainment Digital Newsroom

Barney™ Launches Kid-Friendly, Super-Dee-Duper New Application Worldwide for Apple iPhone® & iPod Touch®

HIT Entertainment Debuts 'Barney's Super-Dee-Duper Fun Day!" Application, First Mobile App For The Loveable Huggable T-Rex

12/22/2010

New York, NY

HIT Entertainment, one of the world's leading providers of quality children's entertainment, announces the launch of a brand new Barney™ mobile application, Barney's Super-Dee-Duper Fun Day!, for the Apple iPhone® and iPod touch®. The new app, developed by Blit Interactive, offers users the opportunity to play three exciting new games with Barney, BJ, and Baby Bop and features some of the most popular Barney songs. Available now, Barney's Super-Dee-Duper Fun Day! app can be purchased for $1.99 USD / £1.19 GBP at the Apple App Store worldwide.

Barney's Super-Dee-Duper Fun Day!, allows children to choose between three unique games including the 'Wonderful World of Shapes" in which players help BJ find shapes in clouds as they drift by; 'Lookie Lookie, It's a Cookie Cookie", where kids can decorate and eat yummy cookies with Baby Bop; and 'Silly Hats," a game in which players must make a choice by dragging the correct hat to Barney's head and presto... see the hat on Barney! The app offers children a new way to interact with Barney and his dino friends while incorporating music, a staple of the Barney property.

The app is the latest addition to HIT Entertainment's broad digital offerings which includes several popular mobile apps including the Thomas & Friends™ Game Pack, Thomas Tilt and Go, and Dress Up With Angelina Ballerina™ all released earlier this year in the Apple App Store. Shortly after their respective launches, each app has topped the charts in the US and UK for paid children's apps. Last week, HIT launched the first tablet applications for Thomas & Friends including Misty Island Rescue for iPad; as well as a series of story-inspired apps for iPad™, iPhone and iPod touch based on classic Thomas & Friends stories.

'We couldn't be happier to have the opportunity to work with the team at HIT on Barney's Super-Dee-Duper Fun Day!" Said Benjamin Winiarczyk, Founder of Blit Inc. ' The Barney brand is colorful, fun and a joy to work with and the outcome is an app that is colorful, fun and a joy for kids to play. We're already working on some great new additions so stay tuned."

About Blit Interactive
Blit Inc. is a high end, custom game design firm focused on creating unique, addictive and effective games for some of the worlds most recognizable brands including Hotwheels, Speed Racer, MTV, South Park, Hasbro, Nestle, Topps Candy, Hallmark, Capital Records and HIT Entertainment. The Blit team is made up of talented designers, artists, animators and programmers. Coupled with an understanding of the brands, Blit works with its clients' business objectives, and they push the envelope of technology to bring these brands to life in an effective way - and they've been doing it for over 10 years. For more information, visit www.blitinteractive.com.

About HIT Entertainment
HIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment's Fifi and the Flowertots™ and Roary the Racing Car™ in North America, as well as Wallace & Gromit™, Shaun the Sheep™, Timmy Time™ and Aardman Classics from Aardman Animations. HIT also acts as representative for The Wiggles® in the UK. Launched in 1989, HIT's lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a part-owner of US-based preschool channel, PBS KIDS Sprout℠. For more information, visit www.hitentertainment.com.

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