Barney™
As a helping hand for growing children, Barney (along with special pals Baby Bop™, BJ™ and Riff™ ) helps parents give their children the range of skills they need to grow - and he always does it with lots of fun, music and laughs. Barney & Friends™ episodes are always filled with Sharing, Caring, Imagining, Dancing and Learning and can be seen on PBS KIDS® and PBS KIDS Sprout℠. For more information about Barney and all his friends, please visit www.barney.com.
Barney™ Puts His Dino-Sized Foot Into An All-New Infant And Toddler Apparel Line
HIT Entertainment And Franco Apparel Partner For New Master Apparel Line For Everyone's Favorite Purple Dinosaur
08/24/2007NEW YORK
Barney always promotes sharing and caring, and now everyone's favorite purple dinosaur is sharing the latest in fashion. HIT Entertainment, a leading provider of quality preschool entertainment, announces Barney's new master apparel partner, Franco Apparel launching as Barney's 20th Birthday celebration hits the road. This new partnership will bring dino-sized fashion to all of Barney's friends.
"The opportunity to continually expand the Barney brand into new and exciting licensing categories demonstrates the strength and longevity of Barney" said Rick Glankler, Vice President, Licensing, HIT Entertainment. "After 20 years, Barney remains a central figure in children's early years of development and we intend to meet demand with innovative new partnerships such as Franco Apparel."
"We are excited to collaborate with such a renowned company as Hit Entertainment," says Vice President Albert Shammah. "Barney has had such a successful lifespan and we are happy to bring such an inspirational character that everyone knows and loves into the world of apparel. We feel Barney is a great addition to our collection of Franco Apparel brands. "
Franco Apparel will design an all-new Barney master apparel line, scheduled for launch in Spring 2008. This new line of clothing will include layettes, onesies, sets and more for the youngest Barney fans (0-3 age).
About HIT Entertainment
HIT Entertainment, owned by private equity investment group Apax Partners since June 2005, is one of the world’s leading independent children’s entertainment producers and rights-owners. HIT’s portfolio includes internationally renowned children’s properties, such as Bob the Builder™, Barney™, Thomas & Friends™, Pingu™, Rubbadubbers™ and Angelina Ballerina™. HIT acts as a representative for The Wiggles® in the UK, US and Canada and as worldwide representative for The Jim Henson Company’s library of classic family brands, including Fraggle Rock™. HIT also owns the Guinness World Records™ publishing and television property and Fireman Sam™, a joint venture with S4C. Launched in 1989, HIT’s lines of business span television and video production (including studios in the US and the UK), publishing, consumer products licensing and live events. With a catalog of more than 1,000 hours of young children’s programming, HIT sells its shows to more than 240 countries worldwide, in more than 40 different languages and has operations in the UK, US, Canada, Hong Kong and Japan. In 2005, the Company joined Comcast Corporation, PBS and Sesame Workshop to launch PBS KIDS Sprout℠, a 24-hour digital cable channel and VOD service for preschoolers. For more information, visit www.hitentertainment.com.
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