HIT Entertainment Digital Newsroom

Privacy Policy

THIS PRIVACY POLICY WAS LAST UPDATED ON OCTOBER 13, 2005.

Welcome to HIT Entertainment's family of web sites ("Web Sites") and thank you for visiting. We are committed to providing quality entertainment for children and have developed our Web Sites to provide an informative and entertaining experience for users. Through use of the Internet, our Web Sites present a unique opportunity for HIT Entertainment to reach our audience in new and exciting ways. We also respect the privacy rights of our online visitors and are committed to providing and maintaining a safe and secure online environment. This Privacy Policy (the "Privacy Policy") explains HIT Entertainment's online information practices and describes how HIT Entertainment collects, uses and shares any of the following information obtained from and about our online visitors (i) personally identifiable information ("PII") such as, your first and last name, address, telephone number, screen name, email address or credit card information and (ii) other information which does not allow us to personally identify you ("Non-PII") such as, your first name, zip code, city and state, age, gender, product and promotional preferences and household characteristics like presence of children or income bracket information.

PARENTS
We encourage parents/guardians to become involved in their children's online experience. Please discuss use of the Internet and disclosure of information on our Web Sites or any web site with your children. Additionally, parents please discuss this Privacy Policy with your children so they better understand how to use our Web Sites and the kinds of information we may ask of them.

CHILDREN / MINORS
If you are under 18 years of age, you should ask your parent or guardian before giving any information on the Internet (like your name, email address, home address, phone number). Some areas on our Web Sites require our users to give us information, but we will not knowingly ask for, or accept, personal information from persons under the age of 13. If you are younger than 13, only your parent or guardian should access these areas of our Web Sites.

AGREEMENT TO THIS PRIVACY POLICY AND PRIVACY POLICY MODIFICATIONS
By using our Web Sites, you are agreeing to this Privacy Policy. If you do not agree with this Privacy Policy, or any of its terms, please do not use this Web Site or any other HIT Entertainment Web Site. From time to time, and at any time, this Privacy Policy may be revised or changed. We will notify you of a material change by placing a notice on our Web Sites or by sending a notice to the primary email address you have specified. All users of our Web Sites should review this Privacy Policy periodically to be up to date on our most current privacy policies and practices.

This Privacy Policy only applies to information HIT Entertainment collects online and not information collected offline. Additionally, this Privacy Policy only applies to HIT Entertainment's Web Sites and not to third party web sites to which we link.

USERS UNDER 13 YEARS OF AGE
HIT Entertainment is fully committed to supporting and complying with the Children's Online Privacy Protection Act of 1998. Children can surf our Web Sites, view content, play games and download materials without HIT Entertainment collecting PII. Our Web Sites may provide children the opportunity to send electronic postcards to family or friends. To send electronic postcards, we may ask for a first name, but we do not require children under the age of 13 to submit PII about themselves in order to send an electronic postcard. However, we do ask them to submit the email address of the recipient of such electronic postcards. All information collected from electronic postcards is used only to send the requested electronic postcard and is deleted once the electronic postcard is sent. We may also collect an email address and name from a child for the sole purpose of responding directly to a specific online request from the child. As soon as the response is sent to the child, all information collected from such request will be deleted.

WHEN PII AND NON-PII MAY BE REQUESTED
Registration or input of PII may be requested for participation in activities such as registrations, sweepstakes, contests, marketing and promotional activities, surveys, email newsletters, e-commerce or sending questions/comments to us. We will not require anyone to disclose more PII than we deem reasonably necessary to participate in the activity, fulfill your request or achieve our legitimate business objectives. However, if PII is requested for participation in an activity, you cannot participate without disclosing such PII.

From time to time, we may also ask you to provide us with Non-PII. We may use this information for internal purposes or for sharing with third parties for any lawful purpose, without your permission. No third party will know who you are because of the use of your Non-PII.

We will not knowingly ask for, or accept, PII from persons under the age of 13. Before accepting PII from anyone, we ask a question designed to determine that person's age. If we determine that the person may be under the age of 13 we will not knowingly accept that person's PII at that activity or registration and that person will be restricted from participating in such web page activities at that time. If we have knowledge that a child under 13 has provided us with PII, we will delete such information from our records. If you are a parent or guardian and you believe your child has given us PII, please use the Contact Us form on a Web Site and enter your detailed request in the text box to review such information and to have it deleted from our records.

USE OF PII
We may use your PII in activities such as the ones indicated above. We may also use your PII for the following purposes: (i) to personalize and enhance our Web Sites and your Internet experience, (ii) for internal marketing and demographic studies, (iii) to contact you for non-marketing purposes (such as for product safety, feedback or customer service), (iv) to comply with applicable laws or requests by law enforcement agencies and (v) to protect the rights, property or safety of our Web Sites, users of our Web Sites and others.

The PII you disclose may be shared with third parties that provide support of our Web Sites' activities, such as those who may administer an activity for us, those conducting online contests and sweepstakes and shipping companies or fulfillment houses that may deliver a product, prize or premium. These third parties will use your PII to perform their functions and may not use it for other purposes.

HIT Entertainment does not sell or otherwise disclose PII to third parties, except as indicated in this section entitled "USE OF PII." In the event of a merger, acquisition, reorganization or other similar event, your PII may be transferred or shared with our successors or assigns. We may also share PII collected from one of our Web Sites with any other of our Web Sites and with other HIT Entertainment companies.

OPTING-OUT: If you wish to receive emails about HIT Entertainment's entertainment properties, including special offers, products and other information you might find interesting, you may opt-in to receive such information at the time of registration or at the time of collection of PII. If you are receiving such emails from HIT Entertainment and wish to opt-out of receiving them, you can do so by (i) clicking on the designated unsubscribe link within the HIT Entertainment email, (ii) choosing Contact Us from the appropriate section on the Web Site and entering "Remove," along with the applicable email address, in the Comments box, or (iii) writing us at:

US Address
HIT Entertainment
Attn: Online Privacy Administrator
Remove Email
830 South Greenville Avenue
Allen, Texas 75002-3320

or

UK Address
HIT Entertainment
Attn: Online Privacy Administrator
Remove Email
Maple House
149 Tottenham Court Road
London W1T 7NF
United Kingdom

E-COMMERCE
Purchases through our Web Sites may require disclosure of your PII, your credit card information and information about the name and address of the person receiving the purchases. The credit card information may be subject to verification by the issuing credit card company or other company. Sales and shipping records will also be generated and maintained. Unless you give us permission at the time we collect such information, we will not use this information for any purpose except the fulfillment and record keeping of the transaction.

SAFETY AND SECURITY
We have implemented various technical and organizational measures to secure and protect the information provided by you. However, no data transmission over the Internet can be guaranteed to be totally secure. While we try to protect your personal information, we cannot guarantee the security of any information you transmit to us. You use the Web Sites, and provide us with personal information, at your own risk. To the extent reasonably necessary to protect a user's safety, we may collect his or her name, address, and/or email address. To protect our security, to protect us against liability, or as required by law, we may collect a user's name and email address. PII collected pursuant to this provision will not be used for any other purpose.

USE OF TECHNOLOGY

USE OF COOKIES
During the course of any visit to a HIT Entertainment Web Site, the pages you see, along with something called a "cookie", are downloaded to your computer. Cookies are small pieces of information that are stored by your browser on your computer's hard drive. HIT Entertainment cookies do not contain any PII, but they do enable us to provide features such as personalization. Most Web browsers automatically accept cookies, but you can usually change your browser. For additional information on finding and controlling your cookies, please see the provisions at the end of this Privacy Policy entitled "HOW TO FIND AND CONTROL YOUR COOKIES."

Cookies in themselves do not identify the individual user, just the computer used. Users have the opportunity to set their computers to accept all cookies, to notify them when a cookie is issued or to block all cookies. If you set the browser to block cookies, it will result in certain personalized services not being provided to the users on that computer.

WEB BEACONS
Our Web Sites contain electronic images (called a "single-pixel gif" or "Web beacon") that allow us to count page views or to access cookies. In general, any electronic image viewed as part of a web site, including an ad banner, can act as a web beacon. Web beacons are typically very small, 1 by 1 pixel size, banner like files, but their presence can be easily seen within Internet Explorer by clicking on "View" and then on "Source." Our Web beacons do not collect, gather, monitor or share any personal information about visitors to our Web Sites, they are just the technique we use to compile our anonymous, aggregated statistics about web site usage. The Web Beacon system we use to collect this information is called HITBOX (www.hitbox.com) provided by Websidestory, Inc., a licensee of the TRUSTe Privacy Program.

COMPUTER PROFILES
Through the HITBOX technology, we also collect and accumulate other anonymous data that helps us understand and analyze the Internet experience of our visitors. For example, we accumulate visitor data relating to referring domains, the type of browsers used, operating system software, screen resolutions, color capabilities, plug-ins, language settings, cookie preferences, search engine keywords and JavaScript enablement. We also record number of visits, paths taken and time spent on Web Sites and pages. None of this information is personally identifiable and we only share this information in the aggregate, reflecting overall web site or Internet usage trends.

CO-BRANDED MICRO SITES
Web pages and/or micro web sites may be included within our Web Sites and may be co-branded with third party names, logos and/or properties and are operated and maintained by us. While such third parties are sponsors of these web pages or micro web sites, they do not share in any PII collected within those web pages or micro web sites.

THIRD PARTY ADVERTISEMENTS
We may include on our Web Sites banner or text advertisements from third parties, or for web sites operated by third parties, that are not sponsors of and are not affiliated with our Web Sites. As such, we are not responsible for the content, polices or practices of the web sites operated by these third parties. In addition, these advertisements and/or links do not constitute sponsorship, endorsement or approval by us of the content, policies or practices of these web sites. All users should check the relevant web site's privacy policy and terms of use in order to understand their policies and practices regarding the collection and use of PII.

INTERNATIONAL USER NOTICE
As HIT operates globally, it may be necessary to transfer your information internationally, and in particular, your information may be transferred to and processed in the United States or the United Kingdom. For residents of the European Union: the data protection and other laws of other countries outside of the European Union may not be as comprehensive as those of the European Union; please be assured that we take all reasonable steps to ensure that your privacy is protected.

REVIEWING, UPDATING AND DELETING PERSONAL INFORMATION
All users may review their PII at any time. If you would like to review, modify or delete this information, please use the Contact Us form on a Web Site and enter your detailed request in the text box, or write us with your detailed request at:

US Address
HIT Entertainment
Attn: Online Privacy Administrator
Review PII
830 South Greenville Avenue
Allen, Texas 75002-3320

or

UK Address
HIT Entertainment
Attn: Online Privacy Administrator
Review PII
Maple House
149 Tottenham Court Road
London W1T 7NF
United Kingdom

COMMENTS, QUESTIONS OR SUGGESTIONS
If you would like to communicate with us about our Privacy Policy, please use the Contact Us form on a Web Site and enter your comments in the text box, or write us at:

US Address
HIT Entertainment
Attn: Online Privacy Administrator
830 South Greenville Avenue
Allen, Texas 75002-3320

or

UK Address
HIT Entertainment
Attn: Online Privacy Administrator
Maple House
149 Tottenham Court Road
London W1T 7NF
United Kingdom

YOUR PRIVACY RIGHTS
If you do not want us to disclose any of your PII to third parties who may use such information for direct marketing purposes, then please use the Contact Us form on a Web Site and enter your detailed request in the text box, or write us with your detailed request at:

US Address
HIT Entertainment
Attn: Online Privacy Administrator
PII Request
830 South Greenville Avenue
Allen, Texas 75002-3320

or

UK Address
HIT Entertainment
Attn: Online Privacy Administrator
PII Request
Maple House
149 Tottenham Court Road
London W1T 7NF
United Kingdom

HOW TO FIND AND CONTROL YOUR COOKIES

If you're using Netscape 6.0: On your Task Bar, click:

1. Edit, then
2. Preferences
3. Click on Advanced
4. Click on Cookies

If you're using Internet Explorer 5.0 or 5.5:

1. Choose Tools,
2. then Internet Options
3. Click the Security tab
4. Click on Custom Level
5. Scroll down to the sixth option to see how cookies are handled by IE5 and change to Accept, Disable or Prompt for action as appropriate

If you're using Internet Explorer 4.0:

1. Choose View, then
2. Internet Options
3. Click the Advanced tab
4. Scroll down to the yellow exclamation icon under Security and choose one of the three options to regulate your use of cookies

In Internet Explorer 3.0:
You can View, Options, Advanced, then click on the button that says Warn before Accepting Cookies.

If you're using Netscape Communicator 4.0:
On your Task Bar, click:

1. Edit, then
2. Preferences
3. Click on Advanced
4. Set your options in the box that says Cookies

HOW DO YOU KNOW WHICH OF THE SITES YOU'VE VISITED USE COOKIES?

If you're using Netscape 6.0:
On your Task Bar, click:

1. Edit, then
2. Preferences
3. Click on Advanced
4. Click on Cookies
5. Click the View Cookies button

If you're using Internet Explorer 5.0:

1. Choose Tools, then
2. Internet Options
3. Click the General tab
4. Click Settings
5. View Files

If you're using Internet Explorer 4.0:
On your Task Bar, click

1. View, then
2. Internet Options
3. Under the tab General (the default tab) click
4. Settings View Files

Internet Explorer 3.0:
On your Task Bar, click:

1. View
2. Options
3. Advanced
4. View Files

Netscape Communicator 4.0:

Netscape bundles all cookies into one file on your hard drive. You'll need to find the file, which it calls Cookie.txt on Windows machines.

HOW TO SEE YOUR COOKIE CODE

Just click on a cookie to open it. You'll see a short string of text and numbers. The numbers are your identification card, which can only be seen by the server that gave you the cookie.

US Doc No. 44659