About HIT Entertainment
HIT Entertainment, owned by private equity investment group Apax Partners, is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment's Fifi and the Flowertots™ and Roary the Racing Car™ in North America and Japan, as well as Wallace & Gromit™, Shaun the Sheep™, Timmy Time™ and Aardman Classics from Aardman Animations. HIT also acts as representative for The Wiggles® in the UK.
Launched in 1989, HIT's lines of business span television and video production, content distribution, publishing, consumer products licensing, live events and attractions and has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a part-owner of US preschool channel, PBS KIDS Sprout℠, and international preschool channel JimJam, (outside of the US, UK and China).
For more information, visit http://www.hitentertainment.com.
Sangeeta Desai
Chief Operating Officer, HIT Entertainment
Sangeeta Desai serves as Chief Operating Officer of HIT Entertainment, one of the world's leading independent children's entertainment producers and rights owners. HIT's portfolio of classic preschool brands includes Angelina Ballerina™, Barney™, Bob the Builder™ and Thomas & Friends™. Based in London, Ms. Desai is responsible for the day-to-day operations of the company, including the Business Development, Global Brand Management, Consumer Products, Live Events, Marketing, Communications and Creative Resources teams across all territories around the world.
Previously, Ms. Desai was a Principal at Apax Partners, a private equity firm and owner of HIT Entertainment. In this role she was responsible for sourcing, evaluating and executing on investments in the media sector globally, with a particular focus on the entertainment and TV production sub-sectors. She worked closely with management teams of companies in the Apax media portfolio to enhance value through strategic, operational and financial initiatives.
Prior to joining Apax Partners, Ms. Desai was in the UK Advisory group of Goldman Sachs where she advised clients on M&A and corporate finance. Her earlier experience was with JPMorgan where she worked in investment banking and equity research.
Sangeeta Desai graduated with distinction from the University of California, Berkeley with a BS in Business Administration. She holds an MBA with Honours from the Wharton School of Business.
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