About HIT Entertainment
HIT Entertainment, owned by private equity investment group Apax Partners, is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment's Fifi and the Flowertots™ and Roary the Racing Car™ in North America and Japan, as well as Wallace & Gromit™, Shaun the Sheep™, Timmy Time™ and Aardman Classics from Aardman Animations. HIT also acts as representative for The Wiggles® in the UK.
Launched in 1989, HIT's lines of business span television and video production, content distribution, publishing, consumer products licensing, live events and attractions and has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a part-owner of US preschool channel, PBS KIDS Sprout℠, and international preschool channel JimJam, (outside of the US, UK and China).
For more information, visit http://www.hitentertainment.com.
Edward (E.J.) Minor
Vice President, US Retail Development & Marketing, HIT Entertainment
E.J. Minor, Vice President, US Retail Development & Marketing, HIT Entertainment, has more than 12 years of experience in consumer products marketing and brand management. In his current role, Mr. Minor oversees all of HIT's retail development and marketing initiatives in the US based around the Company's portfolio of classic preschool brands including Angelina Ballerina™, Barney™, Bob the Builder™ and Thomas & Friends™. Previously, Mr. Minor served as Vice President, Marketing, HIT Toy Company, where he was part of the management team that launched the successful Thomas & Friends TrackMaster™ toy line.
Prior to that, Mr. Minor served as Director of Marketing for various toy brands at the Hasbro Toy Group including Sports Action (Nerf, Super Soaker) and the TONKA and PLAY-DOH brands. As Director of Marketing, Sports Action, he was responsible for three brands generating $200 MM at retail and developed the strategic plan for the toys and licensed consumer products. During his time as Director of Marketing, Hasbro for TONKA, he increased retail shipments by 20%, and as Director of Marketing for PLAY-DOH, he led the brand to the highest historical revenue year in 2003 and developed the brand's innovative Arts & Crafts line.
Before his tenure at Hasbro Toys Group, Mr. Minor served as Senior Marketing Manager responsible for Winnie The Pooh Toys at Fisher-Price Brands, a subsidiary of Mattel Incorporated. There he led a team of marketing and product design members and was named "Most Valuable Marketer" in 2001 by the Fisher-Price sales force.
Mr. Minor started his career in toy brand management at Arcotoys, Inc., A Mattel Company, where he served as Associate Product Manager for Nickelodeon (Rugrats) and Male Action Business, and Assistant Product Manager, Girls Customized Business (Barbie®, CPK).
Mr. Minor received his BS in Consumer Economics from Cornell University.
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